they win • you win • we win (the power of fundraising)

In December, I donned a dress as the “uniform of an advocate” to participate in the dressember campaign. Every day for the month I wore only dresses. The rules are clear – no skirts, dresses – with the exceptions of activewear, sleepwear and a uniform if one is required for your work.

Founder, Blythe Hill, started the movement in after hearing about the issue of human trafficking (listen to her TedXtalk here) and desiring to be part of the solution. She started as just one but now the movement is “a community of international advocates utilising fashion and creativity to help end human trafficking”. To date they have raised over $5m!

Social media has provided a platform for increased capacity to raise funds and awareness for a plethora of causes. In fact, sometimes it can feel like there’s an overload of people seeking support or finances. There is no shortage of need and no limit to the creativity of people seeking to get cut-through in a crowded platform.

But I am a big fan. And that’s because of the multiple layers of impact and change that are realised through fundraising.


Everyone wins!

they win

The most obvious winner in any fundraising process is the recipient of the funds! Organisations the world over are financially resourced for their endeavours for change. Research is commissioned, staff are released, consumables are purchased, people are reached, enterprises are launched, education is provided, lives are saved, campaigners are energised and real difference is made possible.

Through ever-increasing processes of accountability and community pressure for transparency and integrity around the appropriation of monies raised, people are able to give confidently and often see the stories of immediate impact and transformation.

Even the very act of liking or clicking-through on a post about an event or a cause can translate to financial support as corporate sponsors respond to the potential for increased public (positive) profile.

you win

The general premise of a fundraising event often pivots on a participant sacrificing something of personal value. Fasting from food or technology, participating in a gruelling physical activity or moderating one’s dressing habits all require a degree of sacrifice and personal cost.

It’s hoped and/or assumed that this physical stretch will fuel a degree of personal engagement with the cause that’s being championed.

For me, the daily task of facing a restricted scope of choice when dressing for the day is a prompt to remember that even in that very moment there are millions of women across the world who have no choices at all. Children are capture, abused and exploited. Labourers are working at threat of their own lives. I have autonomy. I am spoiled for options. I am free.

It’s a great way to stay mindful of your privilege and to be prompted to gratitude for your own circumstances when you are caused to step outside your comfort zone, to give something up; to act without personal reward.

we win

A while back I decided on the practice of giving to every campaign that came to my attention on social media, in my workplace or church. Every one.

I am wealthy. Like, actually rich. And before you get excited about hitting me up for a loan, chances are pretty high that so are you! (If you earn the average Australian salary you are inside the top 1% of the wealthiest people in the world!) And every time a fundraising campaign comes to my notice it’s an opportunity to check that reality again. And I welcome the challenge to my otherwise well-developed ability to think only of myself and to want to keep what’s “mine”.

The amount I give is inconsequential, and sometimes it’s probably quite literally inconsequential in terms of the difference my meagre offering could make – but I win every time I am given the choice to choose others over myself.

We win as a society when we are allowing ourselves to be oriented towards the other. To consider those less fortunate, to champion those attempting something they couldn’t do without outside support, to encourage those seeking to make the world a better place; to give voice and advocacy to those who might otherwise not be heard.

So, do Safe Water September, or Frocktober or Ride-around-the-bay. Read books, walk laps, sleep on the streets, play Ping Pong, wear your footy colours to work or wear a dress (or tie) every day for a month. Do something.

And commit to give. If it can’t be your money, give your support, your influence, your like or share, or the time to become more educated on a cause that addresses a need in our world.

They win. You win. We win.

rejecting objectification 

objectification : treating someone as an object rather than a person 

sexualisation : to make sexual 

pornification : the influence of pornographg on attitudes, behaviour and culture 

Objectification, sexualisation and pornification … we’re soaking in it! You don’t need to look too far to see this is true. A short stroll through a shopping centre, a flick through any magazine or catalogue, 3 minutes of online activity, or one episode of a TV show and you will be bombarded with images and messages that carry these themes.
These are some of the causes behind an alarming rise in domestic violence, assaults and sexual assaults, reported sexual activity and sexual regret, sexual addiction, young women presenting with health issues relating to aggressive sexual acts, erectile dysfunction in younger males, sexual addiction and related consequences (including financial, relational and career) … and the list could go on.

“The standard we walk past is the standard we set.” Melinda Tankard Reist

Education and awareness are key. We can shift attitudes and change our culture by increasing our alertness and sensitivity to the examples of exploitation, objectification and sexualisation we see around us.

We need to start asking more questions and developing our capacity to translate subtle (and not so subtle) messages in images and language that might otherwise be accepted as common place.

This image is of an activity conducted with youth. You can see the questions … “where is this lady’s head?” “Why isn’t she wearing a watch?” “Why is she so scantily clad to ask the guy for a date?”

The absence of a lady’s head is objectification. We don’t need to know who you ARE, we just need to use your body to make a point. The lady modelling for the watch brand is a gold medal winning athlete – she is shown neither for a talent other than her beauty or even wearing the watch that is so keeping with her ‘dedication to perfection’.

The old adage that “sex sells” is true – it must be for advertising agencies to continue to use those themes in their campaigns. But at what cost? What are the messages that we are consuming and allowing to shape our cultural understandings of human dignity and the value of people? What of the ongoing consequences for decreasing respect and distorted understandings of sexuality and intimacy? 

Time for action : what conversations do you need to start or understandings can you expand to raise your awareness of objectification, sexualisation and pornification in our culture? How can we empower our younger generations to reject the normalisation of these perspectives?

[see to add your voice to advocacy efforts]